Start using "experience" on your Sitecore platform
Are you running your business on a Sitecore platform but only using it as a content management system? See how your business can benefit by engaging with your customers on a personal level.
Today, customers expect your website to interact with them in real time. Hence the Sitecore platform has evolved into a full blown marketing platform and is already considered to be one of the best.
But in order to get started you need to know how to use it. Pintle can guide you through with transforming your web solution into an interactive platform that can provide your customers with relevant content at the right time.
Prepare your solution.
If you are running older version of Sitecore platform, it is required to perform an upgrade. See our guide to upgrading here
Make sure your solution is aligned with industry standards like Helix principles and other best practices. See our approach to Sitecore development and our Sitecore pulse service.
Start collecting data
Form submissions, file downloads, social networks connections, basically every visitor interaction on the website can be collected and stored on an individual level in Sitecore xDB platform.
Integrate your CRM into Sitecore xDB
If you know your customers and have some data about them, it would be a great idea to implement an integration with Sitecore xDB platform and extend your data collection even more.
Personalize your content based on collected data
Of course, collecting data has its purpose, and personalization is one of the most important aspects in it. Knowing your customer data and your business model enables you to create personalization rules for your desired customer experience. See how to get started with personalization
Implement marketing automation flows
In most cases, your business has a number of desired goals that you want your customers to achieve. Implementation of automation flows will help you to guide your customers through and accomplish what you need from them.
Analyze collected data
Knowing interactional data and customer behaviors can reveal more spots where to improve.
Personalize even more
Enable Sitecore xConnect mchine learning engine and implement personalization based on historical data. Predict your customer next move using that and provide the most relevant content.